Evaluating the Performance of Large Language Models in Marketing – Presentation
Description:
This academic presentation visually synthesizes the methodology, model comparisons, results, and insights from a graduate research project on evaluating LLMs in marketing. It highlights the dual-pathway evaluation design, showing differences between machine and human assessments of marketing outputs. Key slides explore clarity, tone, human-likeness, and ethical implications, offering actionable takeaways for marketing practitioners and researchers.
Review Status:
This presentation was publicly delivered on presentation day in front of the department chair and judging panel at University Canada West. It was formally graded and received a final score of 81.
