Personalisation and privacy in marketing: Explore the balance between personalised marketing and consumer privacy in Canada

Digital Document
Summary
Content type
Content type
Digital Document
Collection(s)
Collection(s)
MBAR 661
Resource Type
Resource Type
Text
Genre
Genre
essay
Origin Information
Origin Information
Date Created/Date Issued
2024-11
Persons and Affiliations
Persons
Author (aut): Adewole Abiodun Emmanuel
Abstract/Description
Abstract
Abstract
A research work by Adewole Abiodun E, this research examines the balance between personalized marketing and consumer privacy in Canada, highlighting strategies to align tailored marketing efforts with privacy regulations and foster consumer trust in data-driven marketing.
Language
Language
english
Degree Name
Degree Name
Master of Business Administration
Degree Level
Degree Level
Masters
Institution
Institution
University Canada West
Extent
Extent
pdf file; 39 pgs
Note
Note
Related to: https://ucw.arcabc.ca/mbar-661/personalisation-and-privacy-marketing-explore-balance-between-personalised-marketing-and-0
Use and Reproduction
Use and Reproduction
Author.
Rights Statement
Rights Statement
IN COPYRIGHT
Keywords
Keywords
Personalised marketing
privacy concerns
perceived usefulness
trust
consumer behavioural intentions
theory of planned behaviour
Adewole - FINAL REPORT -PDF_Abiodun Emmanuel Ade_Redacted.pdf641.22 KB
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226-Thumbnail Image.png4.45 KB
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226-Extracted Text.txt79.31 KB
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Cite this

Emmanuel, A. A. (2024, November). Personalisation and privacy in marketing: Explore the balance between personalised marketing and consumer privacy in Canada [Essay]. https://ucw.arcabc.ca/mbar-661/personalisation-and-privacy-marketing-explore-balance-between-personalised-marketing-and
Language
English
Name
Personalisation and privacy in marketing: Explore the balance between personalised marketing and consumer privacy in Canada
MIME type
application/pdf
File size
656610
Media Use
Original File
Authored by
briannem
Authored on

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