This paper examines the application of artificial intelligence in revolutionizing robo-advisory platforms in the financial sector. It puts a focus on the opportunities (cost savings, democratization of access, and ESG integration) and challenges (trust, cybersecurity, regulation, and greenwashing). The project introduces the proposed conceptual framework of Trust-Cybersecurity-Sustainability (TCS) as an idea on how to implement the use of AI-powered financial platforms in a sustainable and ethical manner.
