MBAR 661

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A comparative study of the impact of brand activism on customers’ brand loyalty: Generation Z, millennials, generation X and baby boomers Digital Document MBAR 661
A literature review of blockchain technology for efficient peer-to-peer energy trading Digital Document MBAR 661
A literature review on how do different FinTech innovations influence consumer behaviour and contribute to financial inclusion in African, Asian, and Latin developing countries Digital Document MBAR 661
A review of advanced prompting techniques in Large Language Models (LLMs) Digital Document MBAR 661
A systematic review of how cloud computing (CC) and the Internet of Things (IoT) can contribute towards achieving the sustainable development goals (SDGs) Digital Document MBAR 661
Academic research project: Evaluating the performance of large language models in marketing Digital Document MBAR 661
Analyzing the correlation among net income & profit margins and ESG ratings for selected Canadian energy sector companies Digital Document MBAR 661
Assessing cryptocurrency adoption: Development of a new acceptance model Digital Document MBAR 661
Assessing the impact of artificial intelligence in higher education: A systematic review Digital Document MBAR 661
Blockchain in project management Digital Document MBAR 661
Business economics textbook – First chapter Digital Document MBAR 661
E-learning perspectives in Canadian higher education through qualitative study among university teachers and students Digital Document MBAR 661
Enhancing food supply chain management through big data technologies and strategies Digital Document MBAR 661
Enhancing supply chain efficiency: Digitalization case study of a Canadian private limited company with challenges and roadmap Digital Document MBAR 661
Enhancing supply chain transparency through IoT: A systematic review, conceptual framework, and case study insights. Digital Document MBAR 661
Evaluating the performance of large language models in marketing presentation Digital Document MBAR 661
How do restrictive reproductive laws impact women’s workforce participation? A comparative analysis between Canada and Sri Lanka Digital Document MBAR 661
How large language models can support learning Digital Document MBAR 661
Investigation of the success of the telehealth business model in the private and public sectors of the health care system in British Columbia post- and pre-pandemic Digital Document MBAR 661
Measuring the environmental sustainability performance of the supply chain of BC's utility sector for carbon, sulfur dioxide, and water footprints Digital Document MBAR 661
Optimizing international campaigns: The power of IMC touchpoints Digital Document MBAR 661
Personalisation and privacy in marketing: Explore the balance between personalised marketing and consumer privacy in Canada Digital Document MBAR 661
Reducing reverse logistics and return rate of online fashion: A six sigma approach towards a more sustainable and green supply chain Digital Document MBAR 661
Roadmap for portraying digital transformation framework for small and medium enterprises (SMEs) - building organizational dynamic capabilities Digital Document MBAR 661
Robust supplier selection: Systematic approach using data envelopment analysis: In the post-pandemic era Digital Document MBAR 661