MBAR 661

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A comparative study of the impact of brand activism on customers’ brand loyalty: Generation Z, millennials, generation X and baby boomers
Digital Document
A comparative study of the impact of brand activism on customers’ brand loyalty: Generation Z, millennials, generation X and baby boomers
A literature review of blockchain technology for efficient peer-to-peer energy trading
Digital Document
A literature review of blockchain technology for efficient peer-to-peer energy trading
A literature review on how do different FinTech innovations influence consumer behaviour and contribute to financial inclusion in African, Asian, and Latin developing countries
Digital Document
A literature review on how do different FinTech innovations influence consumer behaviour and contribute to financial inclusion in African, Asian, and Latin developing countries
A review of advanced prompting techniques in Large Language Models (LLMs)
Digital Document
A review of advanced prompting techniques in Large Language Models (LLMs)
A systematic literature review of the effect/contribution of artificial intelligence technology towards achieving the sustainable development goals.
Digital Document
A systematic literature review of the effect/contribution of artificial intelligence technology towards achieving the sustainable development goals.
A systematic review of how cloud computing (CC) and the Internet of Things (IoT) can contribute towards achieving the sustainable development goals (SDGs)
Digital Document
A systematic review of how cloud computing (CC) and the Internet of Things (IoT) can contribute towards achieving the sustainable development goals (SDGs)
Academic research project: Evaluating the performance of large language models in marketing
Digital Document
Academic research project: Evaluating the performance of large language models in marketing
Analyzing the correlation among net income & profit margins and ESG ratings for selected Canadian energy sector companies
Digital Document
Analyzing the correlation among net income & profit margins and ESG ratings for selected Canadian energy sector companies
Assessing cryptocurrency adoption: Development of a new acceptance model
Digital Document
Assessing cryptocurrency adoption: Development of a new acceptance model
Assessing the impact of artificial intelligence in higher education: A systematic review
Digital Document
Assessing the impact of artificial intelligence in higher education: A systematic review
Blockchain in project management
Digital Document
Blockchain in project management
Business economics textbook – First chapter
Digital Document
Business economics textbook – First chapter
E-learning perspectives in Canadian higher education through qualitative study among university teachers and students
Digital Document
E-learning perspectives in Canadian higher education through qualitative study among university teachers and students
Enhancing food supply chain management through big data technologies and strategies
Digital Document
Enhancing food supply chain management through big data technologies and strategies
Enhancing supply chain efficiency: Digitalization case study of a Canadian private limited company with challenges and roadmap
Digital Document
Enhancing supply chain efficiency: Digitalization case study of a Canadian private limited company with challenges and roadmap
Enhancing supply chain transparency through IoT: A systematic review, conceptual framework, and case study insights.
Digital Document
Enhancing supply chain transparency through IoT: A systematic review, conceptual framework, and case study insights.
Evaluating the performance of large language models in marketing presentation
Digital Document
Evaluating the performance of large language models in marketing presentation
How do restrictive reproductive laws impact women’s workforce participation? A comparative analysis between Canada and Sri Lanka
Digital Document
How do restrictive reproductive laws impact women’s workforce participation? A comparative analysis between Canada and Sri Lanka
How large language models can support learning
Digital Document
How large language models can support learning
Investigation of the success of the telehealth business model in the private and public sectors of the health care system in British Columbia post- and pre-pandemic
Digital Document
Investigation of the success of the telehealth business model in the private and public sectors of the health care system in British Columbia post- and pre-pandemic
Measuring the environmental sustainability performance of the supply chain of BC's utility sector for carbon, sulfur dioxide, and water footprints
Digital Document
Measuring the environmental sustainability performance of the supply chain of BC's utility sector for carbon, sulfur dioxide, and water footprints
Optimizing international campaigns: The power of IMC touchpoints
Digital Document
Optimizing international campaigns: The power of IMC touchpoints
Personalisation and privacy in marketing: Explore the balance between personalised marketing and consumer privacy in Canada
Digital Document
Personalisation and privacy in marketing: Explore the balance between personalised marketing and consumer privacy in Canada
Reducing reverse logistics and return rate of online fashion: A six sigma approach towards a more sustainable and green supply chain
Digital Document
Reducing reverse logistics and return rate of online fashion: A six sigma approach towards a more sustainable and green supply chain
Roadmap for portraying digital transformation framework for small and medium enterprises (SMEs) - building organizational dynamic capabilities
Digital Document
Roadmap for portraying digital transformation framework for small and medium enterprises (SMEs) - building organizational dynamic capabilities